Look at it this way: for most LinkedIn users who don’t have a personal website, LinkedIn is their website. The ideal number of images to include in a post is 8, which may sound like a lot, but posts with 8 images are associated with greater levels of engagement i.e. Don’t confuse post and article! Tailor your language towards your goal. Alex also offers the opportunity to DM to talk further about it. LinkedIn posts work best when they are personal. These gain the greatest number of post views, likes, comments, and shares. The reason this post generated 40 SaaS leads is because it generated intrigue without feature spitting. Providing you follow the above tips and produce high-quality engaging content, you should see more engagement, traffic and potentially new connections which could lead to future sales. If you have a new release coming out .. tease it! Photo posts on LinkedIn. Maybe only a few thousand. If you’ve achieved results that other potential clients might be interested in, it’s absolutely worth sharing. 61 million of its users are senior-level executives, while another 40 millionare in decision-making positions. We don’t have a massive following or a giant budget. 7 Tips for Publishing A Powerful LinkedIn Post Instead of leading people down the path of showing off how great we are, we use that as the hook, only to surprise them with a counter-intuitive point of view. It’s much better to talk about your prospects and what they are going through. If you have a unique point-of-view, interesting insights, or expertise to share with people in your industry, then do it. Want Help Becoming A Thought Leader on LinkedIn?Talk To Us! They want to talk to people who teach them something and challenge their way of thinking. Before then the results can be frustrating. If using the “DM to talk more” CTA (which we don’t always recommend) make sure that your post was about something very specific that people can DM you about, vs. a blanket statement post with a “Lets Talk!” at the end. Good visuals make a good post, so make sure yours are relevant to the content and will catch your reader’s eye. The LinkedIn demographic is different to Twitter, Facebook, and other sites which are primarily ‘social’ rather than ‘professional’. It allows you to: Demonstrate your expertise. likes, comments, shares, and views. At the time, we (and others in our network) had been having issues with Zoom, usually a great video conferencing tool. Here is a great example LinkedIn post that directly challenges people while educating them and providing a unique point-of-view based on real-world experience. Your connections who like the post that you liked will be adding a like to the original content. If you want to do the same, here are seven tips to help you improve your content and craft a powerful post on the platform. When you look at most examples of good LinkedIn posts, you’ll find content designed for massive brands that already have gigantic followings. A: What you post and the format you use depends on the topic and who you’re trying to reach. The LinkedIn feed is powerful because it allows business people to share the insights and thoughts that are relevant to their network. Think about the language you’re using to write, for example. You don’t need massive engagement to generate leads. Publishing a post on LinkedIn is easy. It makes your connections aware not only that you’re releasing something new, but that they’re exclusively chosen to be a part of its beginnings. Shopping. This post is similar in length to the last one but it relies a little less on pre-existing engagement from followers. A big advantage when liking, especially for the original post, is that a liked post will pass along the social activity of the original post. This may seem obvious, but it’s surprising a number of content creators that miss basic mistakes in their posts. When coming up with your own LinkedIn post ideas, you can pull these stories from everywhere — customer conversations, calls with prospects, meetings with your former boss, your board, your employees, or even a conversation you overheard at a restaurant. While both methods are very simple to use, writing a post on LinkedIn is still limited in terms of text length and layout! Sales reps. Business owners. If you’ve already established a significant presence on LinkedIn and elsewhere online, it pays to link to your own content within your posts. They come to us with a level of pre-built trust that simply doesn’t happen from ads. When you are on the platform and interacting in groups or newsfeed posts, people will be more likely to click through to your profile and see your posts and articles. This post does well because we are giving people a hard truth. Here is the link to this post by String. On average, a LinkedIn post with zero images receives about 6,413 views. Much like a blog, publishing original content on LinkedIn is a great way to get exposure for yourself and your business. Let your profile do the selling. Designed to work best with an image that is wider than it is high, the ideal image size is 1200 x 627 pixels. LinkedIn launched its publishing platform in 2012 by inviting 150 of the most influential thought leaders to write original content. While you’re at it, take a look at these 7 rules for storytelling in sales over at SalesHacker. Facts: Video is 5x more likely than other types of content to start a conversation among members. Most great business leaders are known for their willingness to challenge the commonly accepted wisdom in their industry. Type above and press Enter to search. See program at http://1f16.com/fine-wines Today, all members can use LinkedIn Pulse to share their unique knowledge and professional insights with the 500+ million members who interact there. Example of great LinkedIn post with PDF file PDF file on LinkedIn Post. Self-promotional content performs poorly on the LinkedIn feed. I’ll admit, I spent a long time as a LinkedIn member without realising I could post my own original content on there, to boost my profile and widen my online portfolio. You may not be the next Steve Jobs, but you can certainly become known within your LinkedIn network (which serves as a proxy for your industry as a whole) as a person who thinks differently. You want to stick with images that are: High quality; Professional in nature; Clearly relevant; Video posts on LinkedIn Challenging a commonly held view in your industry is a great way to simultaneously show your insight while also engaging your network. I’ll admit, I spent a long time as a LinkedIn member without realising I could post my own original content on there, to boost my profile and widen my online portfolio. If you use it too much, people won’t actually engage with you because it seems like you’re just fishing for likes/comments. This will catch the attention of the reader, particularly when paired with an effective headline. Questions should be asked and answered within the post itself. Oberlo suggests the time frame between 10 AM - 11 AM on Tuesday, Wednesday, and Thursday as the best choice. Tap to unmute. B2C brands c… It’s right at the top when you log into your account. And why keep that a secret? I'm just trying to share a post from a FB page (not my page) to my personal wall, mainly wanting to share because of all the hilarious comments people had made on the original FB post. Make sure to always include an image at the top of your post, to act as a sort of header image. However, if you have built up an engaged following using more personal posts like the other examples of good LinkedIn posts in this article, you can benefit from injecting a little variety into the length and style of your posts. We have investigated an alleged set of LinkedIn data that has been posted for sale and have determined that it is actually an aggregation of data from a number of websites and companies. Once your headline, image/media, and content are in place, you need to finalise your article before publishing. The difference between this post and self-promotional content is that we are being tongue-in-cheek about our “accolades.”. For years, social media has been focused on how B2C brands can communicate with consumers, but with LinkedIn, we’re entering a world where B2B professionals can establish themselves as experts without the backing of massive funding. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. CEOs aren’t telling their team to contact somebody spits out the same content as everyone else. (Note the 47 likes on the above "liked" post versus the 3 likes on the shared post below.) A few things to take note of with these examples: Let’s dive into these 12 examples of good LinkedIn posts! Every single day, we’re help founders, sales and marketing leaders, and individuals tell their story on LinkedIn and what we’ve learned is — everyone has a different voice, different style, and unique stories, but the key is consistency and authenticity. Copy link. A massive amount of innovation in B2B lead generation and marketing is developed by smaller, leaner, and scrappier entrepreneurs and companies, before being adopted by more conservative, slower-moving larger brands with much larger budgets. One mistake you can make with this style of post is accidentally slipping into complaining mode, or being overly critical without being constructive. Posts with titles like these mean readers know exactly what they’re going to see, and also offer the choice of skipping through to the relevant points if they don’t want to read the whole thing. But only 51 percent pay to promote their posts on social platforms. As with any content, your headline needs to be short, concise, and relevant to the content, giving LinkedIn users a reason to click. That can work. ✅  Do write List Posts, such as ‘12 Reasons…”, or “10 Helpful Tips…”. One large study of LinkedIn posts found that LinkedIn content with images received a greater number of shares, likes, comments and views. Because his profile headline and content are optimized well, people see his authentic content, see that his headline is relevant to what they do, click his profile, and then contact RevenueZen (either by sending him a direct message or coming to our site). If your content is good, then people will find it. Posting to LinkedIn is free. Press Esc to cancel. Effectively distributing a paid post on LinkedIn is where things can get tricky. Posts with shorter word counts tend to have text accompanying a separate asset, such as a video which goes into greater detail on the subject matter. Info. According to the Content Marketing Institute’s report “2016 Benchmarks, Budgets, and Trends—North America,” 94 percent of B2B marketers use LinkedIn to distribute content. I tried to post every 2-3 hours. If you include links, make sure they take the user where they’re supposed to. I usually describe the best content as “professionally relevant personal content.”. And yet, this post, which starts off 50% of sentences with “I” got great engagement and led to several leads reaching out proactively to RevenueZen. The reason this post performed well is because a) it’s honest, and b) it’s concrete. And always, always do a final check on spelling and grammar before posting. Along with images, LinkedIn allows you to include multimedia assets – videos and presentations, for example – from platforms including YouTube, SlideShare, TED, Getty, Vimeo, and LifeStream. Usually, this is great advice. 4. In this instance, the popular opinion is around salespeople not being order-takers. LinkedIn Jobs helps you find the most relevant candidates by automatically targeting people based on skills, industry, experience, and interests – in emails and across LinkedIn. Then, it immediately shifts the focus from the candidate’s qualifications to their passions and potential — noting that the position has no “specific degree requirement,” but it does demand someone with a “fearless personality, boundless optimism, and desire to change the world.” Writing articles opens you up to an active audience of content consumers. Even if you don’t, link to your profile. If playback doesn't begin shortly, try restarting your device. People are on LinkedIn to do business, network with current/future/past colleagues, share thoughts and ideas on their industry, and — most relevant to this article — learn from leaders in their industry and network. From your LinkedIn homepage, click the Work icon in the upper right and select Post a job. I’m not sharing the Gary Vaynerchuk’s of the world, with millions of followers. Companies come to us when they need lean growth strategies that deliver leads, revenue, and long-term scalable growth. LinkedIn makes it easy to write and publish your own original content. More than just showing the results, talk about how you achieved them. Here, Alex gave an example of someone we wouldn’t work with. ), “professionally relevant personal content.”. Use events and experiences from your professional past to give people insight. Make sure your readers know who you are, and what you can do. The post acknowledges that we’re in the early stages of the product, but people love feeling like they’re early adopters or that they’re part of the origin of something. Do you have similar or relevant posts that readers might also be interested in? You need to target your content towards this unique community of professionals. He was honest that he knew the lead wasn’t a good fit, and he didn’t use any sales techniques to try to convince him to work with us. Share. Posting images on LinkedIn isn’t extra difficult or tricky. Start writing. But if I were to do this with each post, people would quickly grow bored with me and would ignore my posts, especially my question-type posts. On average, the longer the post, the better, with posts between 1900 and 2000 words performing the best. This shows other connections that we work in an honest manner, with clients we know are a good fit. Members trust LinkedIn with their data, and we take action to protect that trust. But what about LinkedIn post examples for those of us who don’t have a million followers already? The real value on LinkedIn is not the number of people in the network, but the influence that you possess within your net… If you don't feel like reading this entire post, let me give you the conclusion right here: By repeating a LinkedIn post 5 times, I was able to get 24 times more views in total than the very first post had. 10 Types of posts you should share on your LinkedIn Page 1. LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content. It hooks you in a way that non-stories don’t. This post gets close to being self-promotional but ended up generating several high-quality leads for us. With our target LinkedIn audience and existing network, this was a very timely (and relevant) topic, given how important video calls are to day-to-day business in the startup, sales, and marketing worlds. LinkedIn Marketing, Outbound Lead Generation They are outspoken innovators who refuse to accept the status quo. Startups. Since going public in 2011, LinkedIn has gained over 332 million members, with 2 new users joining every second. Images and visuals show up prominently in the LinkedIn newsfeed. You read that correctly. Posts written in language reflecting a positive sentiment tend to get the most LinkedIn shares and likes, whereas neutral language posts tend to see more comments and post views than both positive and negative sentiments. One way to generate LinkedIn post ideas like this is to take any common advice or phrase that you’ve seen in your industry, and add a layer of nuance to it, or take a different position. Instead of telling the story as something that happened to him, he could have just given the advice. ❌ Don’t write ‘Question Posts’, as in a headline which proposes a question – these perform poorly. The takeaway: Be authentic with your content. and can't get the comments/reactions from the original post to be included. We received 4 solid leads from this post. Content Marketing Then, when people engage with his content, the post is shared across their network. How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts. If you hadn’t heard, LinkedIn just went all in on video. 1. Considering it only has 44 likes and 16 comments, that’s a pretty good ratio. Write a note at the bottom of your LinkedIn post and include the link back to the original post. RevenueZen is a startup growth agency run by former Silicon Valley revenue leaders, focused on B2B content marketing, lead generation, and LinkedIn services.